What Am I Going Write About?

Before putting together my own website and blog, I looked at how the pros do it. I loved the idea of the short, pithy posts by marketing guru Seth Godin. I also like the idea of longer, informative pieces by people working in marketing like  Liz Da PonteRegardless of format, the big question was  how did they generate ideas for blogs and social media content. Many, like Natalie MacNeil of She Takes on the World fame   solicit questions from their readers. After doing a little research, I found a few free and easy ideas for those of us just getting started.

1. Google
Yes, I know it’s obvious, but a quick look at  Google News,  Analytics,  Adwords, or Scholar, and a few topics are bound to pop into your head.

2. RedditQuora and LinkedIn
Check out your favourite social media channels. They will let you hone in on what people are talking about in areas of interest to you, and your potential readers.

3. Soovle
This one is fun. It’s a key word search that taps into Google as well as other search engines.

4. Hubspot
The Hubspot Blog Content Generator is  nice little extra to go with their sales, marketing, and CRM offerings.

5. Build Your Own Blog
The best way to describe this is blog roulette. No need for key words, just keep clicking until an appealing  title appears.

6. Portent
I think this one might be my favourite. It looks like brainstorming by writing on a chalkboard. A single keyword will generate cute comments along with the topic. Like Build Your Own Blog, just click to refresh until a topic you like appears.

7. Tweek Your Biz
Tweek Your Biz divides the suggested topics into categories such as Lists, Best, How To, and Snark. This helps you focus on the tone as well as the topic.

8. Thesaurus 
The paper kind, not the online variety. Leafing through a thesaurus rather than putting keywords in to a content generator is the difference between searching online for a book, and walking through the stack in a library.











24 Québec Made Goodies to Celebrate Fête Nationale


Americans celebrate the Fourth of July and the French have Bastille Day. Québecers celebrate their national holiday, originally Saint-Jean-Baptiste Day, on June 24th. In honour of La Fête nationale, I decided to have a little fun, and list 24 good things that came from la belle provence of Québec.

1. Poutine
From rural diners in the 1950s, this combination of French fries, cheese curds, and gravy reached gourmet status when Montreal chef Chuck Hughs won Iron Chef with his lobster poutine.

2. St. Lawrence Seaway
A vital inland shipping link, the Seaway, a series of canals and locks, connects the Atlantic Ocean with the Great Lakes. Discussions are taking place to expand the size of the locks to allow for larger container ships.

3. The Montreal Canadiens Hockey Team
The legendary Canadiens! Along with impressive stats such as 24 Stanley Cups and 36 players in the Hockey Hall of Fame; the Habs distinctive jersey features prominently in Roch Carrier’s beloved story, The Hockey Sweater

4. Joseph-Armand Bombardier
In the 1930s Bombardier created his “machine that floats on snow” to get around in the winter on unplowed roads . The original multi-passenger utility vehicle he built gave way to the recreational “skidoos” we see today when the province made snow-clearing mandatory. The planes and trains of today’s Bombardier trace their roots back to the snowmobile – how Canadian.

5. Cirque du Soleil
Founded in 1984 by a group of street performers, le Cirque du Soleil has become a global brand with a combination of touring shows and residencies in the world’s entertainment capitals. Their compound in Montreal is also home to a circus school.

6. Crocs
Crocs,  intended as boat shoes, were developed in Québec at Foam Creations. Two entrepreneurs purchased the company and its patents in 2004. Today the multicoloured footwear, considered frumpy by some and fabulous by others, has become ubiquitous. One of the most famous fans is chef Mario Batali, who favours the orange ones.

7. William Shatner
Yes, Captain James T. Kirk is one of ours. Born in Montreal, William Shatner is going strong over 50 years after first donning the Starfleet uniform in 1966. On Star Trek he may have gone where no man had gone before, but this graduate of McGill University, is one of a long line of Canadian actors who sought their fortunes in Hollywood.

8. Northrup Frye
Hard to believe, but the dean of literary criticism was called “Norrie” by his friends. Born in Sherbrooke, Northrup Frye’s  work influenced greats such as Margaret Atwood and Harold Bloom. He spent most of his career at Victoria College at the University of Toronto, now home to the Frye Centre.

9. Franglais
Many regions have their own special patois, but we Québecois have our own unique blend of French and English. English speakers raised in Québec will forever refer to the convenience store as the “depanneur”. When French Québecois are in a hurry they feel “rusher” or should that be “rushé”?

10. Mordecai Richler
Mordecai Richler mined life on  Montreal’s “Main” to create unforgettable  rogues like Duddy Kravitz, Joshua Shapiro, Solomon Gursky, and Barney Panfofsky. Between literary efforts, he was frequently a thorn in the side of the political establishment.

11. Pierre Elliott Trudeau
Long before Justin Trudeau and his sunny ways captured Canadians’ attention, his father Pierre, turned heads. Roaring up Parliament Hill in his convertible, wearing turtlenecks, and occasionally sandals, he transformed our country.

12.  Youppi
Youppi is the only mascot to switch leagues. Longtime cheerleader for the Montreal Expos baseball team, he transfered his allegiance to the city’s hockey team, the Canadiens, in 2004; the Expos relocated to Washington, D.C., and became the Nationals.  Youppi was designed by the creator of Miss Piggy, and he is only one of three mascots to be inducted into the Baseball Hall of Fame. If the Expos return to Montreal, he could be very busy.

13. Céline Dion
Her work ethic, grace under pressure, and dedication to her family impress even the harshest critics of her performances. Adored in Québec, the young Céline found fame in Europe as the winner of the 1988 Eurovision Song Contest, before her titantic success in the US.

14. Montreal International Jazz Festival
Musicians from all over the world, newcomers and headliners, perform in concert halls, intimate venues, and on outdoor stages in city’s entertainment district. The Montreal International Jazz Festival, had a modest beginning in 1980 with 12,000 attendees enjoying performances by Gary Burton, Ray Charles, Chick Corea, and Vic Vogel. Today over 650 concerts draw some 2.5 million visitors, making it the world’s largest jazz fest.

15. Manon Rhéaume
Trailblazing hockey goaltender  Manon Rhéaume was the first woman to play in the NHL. She was in the net for exhibition games with the Tampa Bay Lightning in the early 1990s. She also played on the Canadian’s Women’s National team earning a gold medals at the  IIHF Ice Hockey Women’s World Championship in 1992 and 1994. In yet another career highlight, she took home a silver medal at the 1998 Winter Olympic Games in Nagano.

16. Hubert Reeves
Astrophysicist and science communicator Hubert Reeves makes his home in France now, but was born, educated,  and taught for a time in Montreal. A true renaissance man, besides his scientific work, he found time to collaborate with major musical ensembles as narrator for pieces such as Peter and the Wolf, The Four Seasons, and very appropriately, The Planets.

17. Leonard Cohen
Singer, songwriter, musician, poet, novelist, and painter, Leonard Cohen was born in Montreal. He began his career as a writer in the early 1950s, moving on to music in 1967. His best known song, Hallelujah, was released in 1984. He was inducted into the Canadian Music Hall of Fame, the Canadian Songwriters Hall of Fame, and the Rock and Roll Hall of Fame.

18. St. Hubert BBQ
The first St. Hubert BBQ restaurant opened on Saint Hubert Street in Montreal in 1951. It was the first to offer free delivery. In 2005, St-Hubert marked another first when it voluntarily became the first restaurant chain in Québec to ban smoking inside its restaurants.

19. Yannick Nézit-Séguin
The dynamic Montreal-born conductor counts former Montreal Symphony Orchestra Music Director Charles Dutoit as his inspiration,  and the great Carlo Maria Giulini as his mentor. Yannick Nézit-Séguin‘s first music directorship was with Montreal’s Orchestre Métropolitain beginning in 2000. Appointments with the Rotterdam Philharmonic, the Philadelphia Orchestra,  and most recently, New York’s famed Metropolitan Opera followed.

20. Just for Laughs Festival
In 1983 the Just for Laughs Festival debuted as a two-day French language event. Two years later, English comics were on the program,  of what has become the world’s largest comedy festival. Victor, the Festival’s impish green mascot was created by Vittorio, and later revamped to resemble Just for Laughs founder Gilbert Rozon.

21. Geneviève Bujold
Long before Jessica Paré shimmied her way through Zou Bisou Bisou on Mad MenGeneviève Bujold was the sweetheart from Montreal. Best known for Anne Boleyn in Charles Jarrott’s film Anne of the Thousand Days, opposite Richard Burton,  she won a Golden Globe Award, and earned an Academy Award nomination for her performance. In 1988, Bujold appeared opposite Jeremy Irons in David Cronenberg’s psychological horror film Dead Ringers.

22. René Lévesque
War correspondent, reporter, politician; the mercurial founder of the Parti-Québecois, René-Lévesque left no one indifferent. I wonder if people would respond his passion and rumpled charm today.

23. Alphonse Desjardins
The founder of Caisses Populaires Desjardins, Alphonse Desjardins was a journalist and publisher. Concerned about predatory lending practices led him to open the forerunner to American credit unions and community banks. Today, the Desjardins Group is largest cooperative financial group in Canada with over $258 billion in total assets.

24. Julie Payette
Engineer, astronaut, and role model, Julie Payette spent 25 days in space.  In 1999 as mission specialist on board the Space Shuttle Discovery to the International Space Station (ISS), she became the first Canadian to board the ISS. Her job was to operate the Canadarm. After various roles at NASA, she returned to ISS in 2009 aboard the Space Shuttle Endeavour. Back on earth she is involved in science outreach, and the Olympics.

This is 2017’s list. Please contact me if you think I missed an important person, event, or invention. Maybe I’ll do this again next year!